MediaTek Inc
MediaTek Inc. is a Taiwanese fabless semiconductor company that provides system-on-chip solutions for wireless communications, HDTV, DVD and Blu-ray. Headquartered
in Hsinchu, Taiwan, the company has 25
offices worldwide and was the 3rd largest fabless IC designer worldwide in 2016. Since its
founding in 1997, MediaTek has been creating chipset solutions for the
global market. MediaTek also provides its customers with reference designs.
MediaTek was
originally a unit of United
Microelectronics Corporation (UMC)
tasked with designing chipsets for home entertainment products. On May 28,
1997, the unit was spun off and incorporated. MediaTek Inc. was listed on
the Taiwan
Stock Exchange (TSEC) under
the "2454" code on July 23, 2001.
The company started
out designing chipsets for optical drives and subsequently expanded into chip
solutions for DVD players, digital TVs, mobile phones, smartphones and
tablets. In general MediaTek has had a strong record of gaining market
share and displacing competitors after entering new markets.
The company
launched a division to design solutions for mobile devices in 2004. Seven years
later, it was taking orders for more than 500 million mobile system-on-chip
units per annum, which included solutions for both feature phones and smart
devices. By providing extensive system engineering assistance the company
allowed many smaller companies and new entrants to enter a mobile phone market
that had previously been dominated by large, often vertically integrated
corporations that had long been broadly entrenched in the telecommunications
industry. The mobile chip market quickly became the main growth driver for the
company.
At Mobile World
Congress 2014, MediaTek unveiled its new brand “Everyday Genius”, dubbing the
term “Super-mid market”, with the vision and aiming to make smartphones more
accessible affordable to the wider market.
As of November
2014, over 1500 mobile models accounting for 700 million units were shipped
globally in 2014, using MediaTek chips, and the company posted revenues of
US$5.3 billion in the first half of 2014, nearly as much as the whole of 2013. The
revenue growth was however partly due to revenue recognition from the
acquisition of MStar which became effective at the beginning of 2014
"True
Octa-core" trademark
In July 2013, MediaTek became the first system-on-chip (SoC) supplier to
announce the development of an octa-core mobile device SoC capable of processing tasks with eight CPU cores
concurrently, a solution the company refers to as "True
Octa-Core". On November 20, 2013, in a press event held in Beijing MediaTek officially announced the MT6592 SoC. It's a 'true octa core'
chip with eight ARM Cortex-A7 application processor clocked up to 1.7–2.0 GHz and Mali-450 MP4 GPU clocked at 700 MHz. There is no on-board LTE modem but it includes NFC radio. It also supports UltraHD or 4K video playback.
MediaTek has subsequently introduced additional products using a "true
octa-core" CPU configuration using Cortex-A53 cores, with support for
ARM's 64-bit ARMv8-Aarchitecture,
including the MT6752 clocked at 1.7 GHz and the high-end MT6795 clocked up
to 2.2 GHz. Devices using the MT6795 were expected to be commercially
available by the end of 2014
Markets[
MediaTek's revenue
product mix in 2014, consisted of approximately 50–55% smartphone chip
solutions, 25–30% digital home solutions (which includes DTV chips), 5–10%
tablet chip solutions, 5–10% feature phone chip solutions and 5–10% Wi-Fi
solutions.
According to
information provided in MediaTek's Q1 2014 financial results conference call,
in terms of product mix, MediaTek's smartphone chipset shipments consisted of
5-10% single-core, 45-55% dual-core, 30-35% quad-core and 5-10% octa-core. Most
octa-cores were sold in China, while the export market (chips sold directly to
manufacturers in countries such as India) was dominated by dual-core. In terms
of baseband technology (smartphones only), WCDMA was 50-55%, TD 25-30% and EDGE
10-15%.According to MediaTek's Q3 2014 conference call, dual-core shipments for
entry-level devices continued to be important in the second half of 2014 with
an increase in export shipments as MediaTek's competitiveness China was
affected by the transition to 4G.
MediaTek started
shipping SoC solutions with integrated 4G LTE baseband in volume in the second
half of 2014, which was later than Qualcomm, which had been shipping SoCs with
integrated 4G for some time,which was likely to impact MediaTek as Chinese
telecom providers such as China Mobile and carriers in other countries push and
subsidize LTE technology. Although MediaTek's MT6290 stand-alone 4G
baseband combined with its MT6582 or MT6592 SoCs is less profitable for
MediaTek than a single-chip 4G solution would be, as of mid-2014 they have been
adopted in some models by large manufacturers. However, the first generation of
new affordable 4G smartphone models from large MediaTek clients such as Alcatel One Touch and ZTE use
Qualcomm's Snapdragon 400 and 410 platforms with integrated 4G baseband.
MediaTek has indicated that chips with 4G were expected to make up 20% of
shipments in Q4 2014, with a significant increase expected for 2015, which will
also see improvements to its product mix as new 4G chips allow it to target
higher market segments
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